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Campaigns
LawNext campaigns are powerful brand awareness strategies which will help audiences recognize your brand and your service, while creating a brand association with LawNext and LawSites blog.
WEBSITE DISPLAY ADS
High frequency, long term visibility to help audiences become familiar with your brand.
PODCAST ADS
Rotating audio ads to help audiences understand who you are and what you do.
NEWSLETTER ADS
Promote brand awareness and new announcements.
LawSites Blog Ads
LawSites blog display ads run on the sidebar of each page on our website. On article pages, the leader position appears above related products. Pricing is available at a CPM rate, or a fixed rate based on the predicted number of impressions.
|
Position |
CPM Rate |
Fixed Rate (mo.) |
Average Impressions |
|---|---|---|---|
|
Leader |
$63 |
$4,152 |
65,910 |
|
Side 2 |
$54 |
$3,559 |
65,910 |
|
Side 3 |
$43 |
$2,847 |
65,910 |
|
Side 4 |
$41 |
$2,669 |
65,910 |
Podcast Ads
Dynamic Audio Ads
Your 30 second ad plays across our entire catalog during the term of your sponsorship, and it's placement within the episode is rotated.
Baked-In Video Ads
Your ad is baked into all new video episodes (4 per month) during your sponsorship, where it remains indefinitely.
Written Placement
Your hyperlinked tagline is placed into all new episode show notes and LawSites blog episode write-ups during your sponsorship.
|
Position |
Rate (mo.) |
Rate (qtr.) |
Audio Downloads |
Video Downloads |
Placement Impressions |
Growth Rate (mo.) |
|---|---|---|---|---|---|---|
|
Rotating |
$3,680 |
$9,030 |
6,660 |
2,900 |
9,500 |
2.08% |
Newsletter Ads
We have three distinct newsletters available for display ad campaigns. Pricing is available at a CPM rate, or a fixed rate based on the predicted number of sends.
LawSites Daily
Daily summary of new articles from LawSites blog. Best for frequency and brand recognition.
Weekly Digest
Weekly round-up of LawSites news, product demos, and press releases. Best for reach and value.
Legaltech Week
Weekly story selections from the Legaltech Week panelists. Best for reaching executives.
|
LawSites Daily |
CPM Rate |
Fixed Rate (mo.) |
Frequency (mo.) |
Deliveries (mo.) |
Open Rate |
Growth Rate (mo.) |
|---|---|---|---|---|---|---|
|
Leader |
$60 |
$3,070 |
16 - 18x |
51,168 |
44.24% |
2.99% |
|
Middle |
$30 |
$1,535 |
16 - 18x |
51,168 |
44.24% |
2.99% |
|
Native Full |
$75 |
$240 |
1x |
3,198 |
44.24% |
2.99% |
|
Native Half |
$30 |
$96 |
1x |
3,198 |
44.24% |
2.99% |
|
Weekly Digest |
CPM Rate |
Fixed Rate (mo.) |
Frequency (mo.) |
Deliveries (mo.) |
Open Rate |
Growth Rate (mo.) |
|---|---|---|---|---|---|---|
|
Leader |
$60 |
$1,311 |
4x |
21,852 |
43% |
2.28% |
|
Middle |
$45 |
$983 |
4x |
21,852 |
43% |
2.28% |
|
Native Full |
$75 |
$410 |
1x |
5,463 |
43% |
2.28% |
|
Native Half |
$30 |
$164 |
1x |
5,463 |
43% |
2.28% |
|
Legaltech Week |
CPM Rate |
Fixed Rate (mo.) |
Frequency (mo.) |
Deliveries (mo.) |
Open Rate |
Growth Rate (mo.) |
|---|---|---|---|---|---|---|
|
Leader |
$90 |
$1,386 |
4x |
15,400 |
42% |
3.55% |
|
Middle |
$67.5 |
$1,039 |
4x |
15,400 |
42% |
3.55% |
|
Native Full |
$90 |
$346 |
1x |
3,850 |
42% |
3.55% |
|
Native Half |
$45 |
$173 |
1x |
3,850 |
42% |
3.55% |
Market Entry Package
$12,071 $13,412
Vendors looking to promote a product launch benefit from our structured market entry package, which uses timed content delivery to help you gain brand recognition before releasing dripped out thought leadership content. The market entry package is discounted 10% compared to a la carte purchases.
The market entry package begins with one month of display ads in our daily newsletter to help expedite brand recognition. After the first month, your ad placement moves to our two weekly publications to help save money, while still keeping you visible. After five weeks, once brand recognition has been established, we publish your Sponsored Post. After seven weeks, we release your product demo.
Includes:
- 1 mo. display ads, daily publication
- 2 mo. display ads, weekly publication
- 1 Sponsored Post
- 1 How it Works